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Essays about software development, technology, and building digital products

With experience of building 100+ digital products,

our team is eager to share their insights and stories. Whether you seek inspiration or hands-on advice, we offer a mix of technical knowledge and personal experiences. Dive into our blog for practical tips on product development, design, and software engineering, all from our team behind digital products reaching millions.

Dino Trnka•Nov 27, 2019•Founder Playbook

The 7 Principles of Working Smarter

We’ve all heard the phrase “Work smarter, not harder”. But what does it actually mean? Does it mean that you don’t have to work hard in order to achieve the best results and advance in your career? Or it means that you need to pay attention to what things you focus on? In the book “Great at Work: How Top Performers Do Less, Work Better and Achieve More”, author Morten T. Hansen, who has been ranked as one of the world’s most influential management thinkers by European Business Forum Thinkers 50

Faris Zacina•Nov 8, 2019•Founder Playbook

The myths of startup recruitment

There are many myths and unicorns in the startup world, and one of the most pervasive ones is the myth that you can recruit the top 1% in your city if you make a really great effort. You might believe it is possible to hire a team of 3–5 people in Stockholm or SF in a month or less for any startup. Unless you are extremely well connected and persuasive the odds are against you, and there is a very high chance that it’s just a recruitment delusion. My VC told me to hire a local team Most VC’

Emin Laletovic•Nov 6, 2019•Software Architecture & Engineering

Performance improvement efforts — the dreaded side of software development (part 2)

Building on the fundamentals, Emin shares a real-world case study of optimizing sluggish trading app charts. From planning factors to measurable data and scalable solutions, discover lessons learned and best practices for performance improvement in software.

Haris Kovacevic•Sep 20, 2019•Software Architecture & Engineering

Flutter, the next big thing

Flutter revolutionizes cross-platform app development with its simplicity, performance, and rich widget library. Backed by Google, this open-source SDK streamlines coding with Dart and empowers developers to create seamless, high-performing apps for iOS, Android, and beyond.

Emin Laletovic•Sep 18, 2019•Software Architecture & Engineering

Performance improvement efforts — the dreaded side of software development

Performance issues can cripple user experience and revenue. Emin dives into tackling sluggish apps, sharing practical planning factors, checklists, and real-world examples for developers under pressure to optimize systems and resolve bottlenecks effectively.