Welcome to our world of building digital products

Essays about software development, technology, and building digital products

With experience of building 100+ digital products,

our team is eager to share their insights and stories. Whether you seek inspiration or hands-on advice, we offer a mix of technical knowledge and personal experiences. Dive into our blog for practical tips on product development, design, and software engineering, all from our team behind digital products reaching millions.

Faris ZacinaMar 4, 2026AI

Hard vs Easy product

Most founders chase the easy product. The one that's simple to explain, fast to build, and feels like a quick win. But the easy product is usually easy for everyone — including your competitors.

Igor KraisnikFeb 4, 2026Product Discovery, Design & Validation

Why AI-Generated UI Fails in Production When Prototypes Become Real Products

AI-generated UI often looks production-ready but breaks the moment engineering gets involved. In this article, Igor explains why AI prototypes fail in real products, where the gaps appear, and how teams can use AI without creating technical debt.

Haris BjelevacNov 27, 2025Product Discovery, Design & Validation

How to Analyze App Competitors (Step-by-Step Framework)

Most founders think their idea is unique until launch day proves otherwise. Haris believes smart competitor analysis is about mapping the real battlefield, spotting gaps users actually care about, and making focused product and GTM moves that win.

Amra Zacina and Sanjin HalilovicNov 3, 2025Product Discovery, Design & Validation

How to Create a Brand System for Digital Products

Design alone doesn’t build trust, consistency does. In this article, Amra and Sanjin explore how unified brand systems connect design, UX, and communication, helping digital products feel familiar, reliable, and instantly recognizable across every platform.

Adnan AhmethodzicOct 6, 2025Product Discovery, Design & Validation

How to Run Discovery Workshops That Lead to Real MVPs

DnD workshops turn ideas into actionable MVP plans. Through structured collaboration, stakeholder alignment, and assumption validation, Adnan knows these sessions reduce uncertainty, shorten dev cycles, and lay a clear foundation for successful digital products. Check out how in his new blog.

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