Why Strong Brands Matter More Than Features in Product Development
Products change. Brands stay. Strong brands act as filters that guide product decisions, prevent feature sprawl, and help teams build with clarity instead of compromise.
Read MoreWelcome to our world of building digital products
Essays about software development, technology, and building digital products
With experience of building 100+ digital products,
our team is eager to share their insights and stories. Whether you seek inspiration or hands-on advice, we offer a mix of technical knowledge and personal experiences. Dive into our blog for practical tips on product development, design, and software engineering, all from our team behind digital products reaching millions.
The horrors of vibe coding
Vibe coding promises speed and ease with AI-generated code, but what dangers lurk beneath the surface? Dive into the 'horrors' developers are uncovering – from unmaintainable 'mystery meat' code and tangled architectural nightmares to the risks of blindly trusting AI.
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Running with hired guns: Building High Performing Software Engineering Teams
Creating remote engineering teams requires strategy, humility, and clear communication. Samir shares his personal insights on hiring, fostering collaboration, and building structures for success, with lessons from his rich decade-long experience so far.
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Startup analytics using Segment, Customer.io, Mixpanel and GA
How to ignite growth by setting up an analytics pipeline When starting a new company the absolute focus needs to be on execution! That doesn’t mean the team shall be blind or unprepared. All the decision making at any early stage should be based on data gathered before and after the MVP. The…
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