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Essays about software development, technology, and building digital products
Essays about software development, technology, and building digital products
our team is eager to share their insights and stories. Whether you seek inspiration or hands-on advice, we offer a mix of technical knowledge and personal experiences. Dive into our blog for practical tips on product development, design, and software engineering, all from our team behind digital products reaching millions.

Igor Kraisnik•Feb 4, 2026•Product Discovery, Design & Validation
AI-generated UI often looks production-ready but breaks the moment engineering gets involved. In this article, Igor explains why AI prototypes fail in real products, where the gaps appear, and how teams can use AI without creating technical debt.
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Amra Zacina•Jan 28, 2026•Product Strategy & Decision-Making
Products change. Brands stay. Strong brands act as filters that guide product decisions, prevent feature sprawl, and help teams build with clarity instead of compromise.
Read MoreHaris Bjelevac•Jan 21, 2026•MVPs, Prototyping & Early Builds
Most product launches fail due to misalignment, not bad products. Haris' guide explains how to align product, marketing, and sales with your go-to-market strategy to avoid wasted effort and launch with momentum.
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Amra Zacina•Dec 29, 2025
A strong software product needs a value proposition that clearly answers: who you solve for, what problem you fix, and why you’re different. Without this clarity, teams drift, customers default to price, and momentum stalls in product and go-to-market efforts.
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Resad Zacina•Dec 25, 2025•MVPs, Prototyping & Early Builds
Rešad believes that shipping fast only matters if learning keeps up. In his new article, he shares what happens when feedback is built into the product and how it impacts growth.
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