Sleep Cycle
Helping scale a data-driven sleep tracking app used by millions worldwide
HEALTHTECHCross Platform Mobile
2022 - 2024
A mobile health application helping millions of users track, understand, and improve their sleep through data-driven insights.
SleepCycle is a globally used sleep-tracking platform focused on continuous experimentation and measurable growth. The product relies on precise execution across Android and iOS, where small, well-measured changes directly influence user activation, retention, and revenue.
Process
Rapid Development
Continuous Delivery
Experiment-Driven Iteration
Product Stage
Late stage
Sleep Cycle in numbers
Did you know that Sleep Cycle is one of the most widely used sleep tracking apps in the world?
3B+
nights tracked
2M+
active users worldwide
150+
countries
2009
founded
40M+
downloads
Challenge
SleepCycle was scaling its Growth Team and needed senior mobile expertise fast. The challenge was finding someone who could immediately contribute in revenue-critical mobile flows, work confidently across Android and iOS, and support a high-velocity experimentation culture.
At the same time, frequent iterations on paywalls, onboarding, and upgrades had to move quickly without risking product stability, performance, or monetization quality.
Solution
Strategic, organizational support and our first project
−
Cross-platform delivery in conversion-critical areas
+
Experiment-driven development at scale
+
Protecting revenue-sensitive functionality
+
Tight collaboration across disciplines
+
Tech Stack
Android
iOS
Where we at now?
After successfully completing the defined scope of work, Sleep Cycle continues to operate as a mature, data-driven digital health product used by millions worldwide.
The work delivered strengthened conversion-critical mobile flows and supported ongoing product evolution, while maintaining stability, performance, and a high-quality user experience at scale.
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