MIOO
Building an end-to-end platform that helps cyclists manage, maintain, and get more out of their bikes.
Mioo is a mobility platform that makes bicycling easy by connecting cyclists with a complete peer-to-peer bike service. Ministry of Programming built the full-stack MVP including native mobile apps for users, supplier back office, and booking flows – delivering a launch-ready product in under 1.5 months, with Stockholm launch week fully booked.
A digital platform designed to support cyclists throughout their bike's lifecycle, from purchase to ongoing maintenance.
From ownership records and service history to maintenance bookings and subscriptions, MIOO brings everything into one place. The platform connects cyclists with local service providers through native mobile apps, web-based booking flows, and a growing marketplace, making bike ownership simpler, more reliable, and easier to manage over time.
Process
- Lean Product Development
- Design & Discovery
- MVP Development
- Continuous Delivery
- Long-term Platform Evolution
Product Stage
Early Stage/Growth
MIOO in numbers
registered users
active subscribers
year founded
subscription retention
Challenge
MIOO set out to solve a complex problem: making bike ownership and maintenance effortless through a single digital platform. The vision required building a peer-to-peer service marketplace that worked equally well for cyclists and service providers, supported by native mobile apps, backend systems, and operational tooling.
At the same time, the platform had to be production ready from day one, operating under tight timelines and real world service demand. MIOO needed a fully functional MVP capable of handling live bookings, payments, and supplier coordination at launch, without room for trial and error.
Solution
Awards & Recognitions
INUSE AWARD
1st place, Digital Design of the Year (Sweden)
2023EIT URBAN MOBILITY PORTFOLIO
Highest impact score (78% Upright Index)
2023MICROMOBILITY CONFERENCE
Finalist at Start-Up Awards, San Francisco
2023STANDARD.CO.UK
Featured as one of the best cycling services in London
2023
Tech Stack
- Go
- PostgreSQL
- Google Cloud Platform
- iOS (Swift)
- Android (Native)
- React Native
- React
- Vercel
- Stripe
- Amplitude
- Segment
- Customer.io
- GitHub Actions
- Bitrise
Where are we at now?
Today, MIOO operates as a stable and profitable platform, serving over 20,000 registered users and more than 1,000 active subscribers, with operations primarily focused in Stockholm and plans to expand into other major European cities.
As MIOO consolidates its platform and prepares for its next stage of growth, we continue to support the team as a long-term technology partner, providing technical support and strategic consultation as needed.
We came to Ministry of Programming with a mission more or less impossible! Our vision is to make bicycling easy by supporting cyclists with a complete mobile bike service, managed on a peer2peer app.
To start our journey we needed a full functional MVP that supports the User, as well as our Suppliers. MOP worked days and nights with a full stack team from UX, UI, native app-dev. and back office-dev. In less than 1.5 month development, we had our launch-week fully booked with cycling services in Stockholm!
I truly never worked with a team before understanding everything from business strategy to the user needs in the same great manner as MOP. And I never before felt the engagement and energy that this team still deliver every day.
Tomas Grönqvist
Founder & CEO - MIOO
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