All Ears
Voice and video analytics platform helping brands track mentions, trends, and sentiment in spoken media.
MarktechAI Growth API With CRM And Lead Gen Flows
2024 - 2025
A leading player in the world of social media listening.
All Ears is a social listening platform that goes beyond text by focusing on voice and video content. Using advanced AI, it transcribes and analyzes spoken media across YouTube, TikTok, and podcasts to uncover real-time brand mentions, sentiment, and emerging trends. Designed for modern PR and marketing teams, All Ears helps organizations capture what traditional tools often miss, enabling smarter decisions, faster reactions, and better brand intelligence.
Process
System Analysis
Growth Platform Build
AI Augmentation
CRM Integration
Next.js Frontend & CMS
CI/CD on AWS
Product Stage
Growth
Challenge
Evolving from a fast-moving startup to a robust enterprise-level platform over the past decade, AllEars had built a powerful internal system for audio and video monitoring. But with growing market traction, the next challenge emerged: transitioning this system into a public-facing platform. The goal of our work was to expose AllEars' core capabilities to a wider audience, enabling both inbound interest and outbound growth, while maintaining performance, security, and user experience.
Solution
Comprehensive Technical and Product Suggestions
We conducted a detailed review of the client's platform and offered clear recommendations to improve system architecture, user experience, and long-term scalability. Our input helped shape the roadmap for exposing internal features to external audiences, with a focus on growth and operational efficiency.
Fully Explorable Flow
To showcase AllEars' core functionality to new users, we built a no-login-required experience that mirrors the product's true capabilities. This explorable public flow allows visitors to test the platform instantly, removing friction and boosting engagement from the very first interaction.
Outbound Engine
We developed a new outbound engine designed to support freemium campaigns at scale.
It allows their marketing and sales teams to target thousands of potential users with personalized, limited-access dashboards, driving engagement and supporting outbound growth strategies.
New Public-Facing Landing Page
We designed and built a fast, SEO-optimized landing page that serves as the new entry point to All Ears. This page is structured to highlight product benefits, capture visitor interest, and convert traffic into qualified leads through the new Growth Platform experience.
Inbound Lead Generation MVP
In just four weeks, we delivered a functional MVP of the inbound lead generation platform. The system supports seamless entry into AllEars' ecosystem and demonstrates our ability to move fast while maintaining high technical quality - a foundation for further growth and experimentation.
Tech Stack
- Go (Golang)
- GoFiber
- high-performance API
- Next.js (App Router, server-first approach)
- MongoDB
- NoSQL database for large-scale unstructured data ingestion and orchestration
- Datadog
- Segment
- Mixpanel
- Amplitude
- Python
- Django
- vanilla React
Where we at now?
The Growth Platform has been successfully delivered, and both the inbound and outbound flows are fully operational. The client also received a new and improved public-facing landing page with a state-of-the-art user tracking setup. They are now moving forward with opening up the system even further, using the ideas and suggestions we provided. All Ears is undoubtedly on the cutting edge of its field and is well-positioned for continued growth.
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