Faced with a problem of building a new technology product, a team gathers to come up with a solution. The first step is to assemble all key questions and problems to solve.
Developer: what are the requirements, technology, and components of the system?
Designer: what is the real problem and what do users really want?
Psychologist: what are the human incentives, emotions, and drivers to use and buy the product?
Project Manager: what is the scope, budget, and timeline?
Product Manager: what are the risks, feasibility, and cost-benefit?
Marketing Manager: what is the go-to-market plan?
Strategist: what is the differentiation and competitive advantages?
Conscious Leader: why are we building this and what is the purpose?
The Entrepreneur considers all of these questions and, for the first time, he is overwhelmed with the full complexity of the task at hand.
The real world (a.k.a. “production”) is full of interconnections and coming up with a good solution requires looking at the world from many different perspectives and removing blind spots by asking the right questions.
Faced with analysis paralysis, the entrepreneur knows that it’s important to move and launch as quickly as possible.
He reduces all the complexity by building a simple action plan and executes the next action efficiently by using the different strengths of his cross-functional team.
The entrepreneur knows there is no perfect plan. He is biased toward action. What matters is facing reality and getting feedback from the real world.
Iterating and releasing is the difference between hypothesis and truth.
“You will never fully convince someone that he is wrong. Only reality can.” — Nassim Nicholas Taleb